About Melanie
Creativity for real estate.
Before I completed my college studies, I took a job as a copywriter for a prominent real estate company in Southern California. It’s where I learned the art of writing property descriptions for sales listings, sparking my initial interest in the business.
But it took more than 20 years working as a marketing and broadcast professional before I realized my background would serve a real estate career well.
From advertising and editorial campaigns, in-depth research, social media and photography, as well as set design, my work experiences provided a “pre-wire” for real estate marketing. It’s about knowing how to engage consumers on an emotional level to the point of eliciting a response.
Not all Realtors are the same.
As an FM disc-jockey (yes, for real) I acquired active listening skills.
When you ask me a question,
I hear you
I answer directly
I provide what you ask for, and more
Sure, I can set up an automated listing distribution for you. But it leaves room for other property choices that might get lost in the cracks of digital flaws. I have a pet peeve about missed opportunities. While I encourage you to do your own online searches, I prefer to conduct my own manual listing searches, as well, based on your given criteria. It’s how we ensure that no stone is left unturned.
People skills equate to successful real estate sales.
I became a real estate agent in Phoenix, also serving Mesa, Tempe, Chandler, Gilbert, Scottsdale, and Queen Creek as a means to serve others. This entails connecting with clients on a deeper level. It isn’t for the faint of heart.
I’ve done deals in flat lackluster markets, the uncanny escalations after 9-11 and the subsequent fall in 2008, the listing of foreclosures, and back to the current status quo, always noting the lessons of the past as indicators of best practices for the future.
Through it all, I noticed something missing and it’s detrimental to our livelihood.
Resetting the real estate bar.
Quality has taken a backseat to convenience. A quick click is favored to a long-winded discussion. In this change of consumer behavior spurs the rise of commonplace complacency. And then comes the anxiety. This isn’t just happening to other people, it can happen to you.
Elevated stress lessens our ability to exercise patience, process information correctly, and plan for what happens next. Marriage. Life partnerships. Divorce. A growing family. Empty nesters. The passing of a loved one. A global pandemic. These circumstances will change the way you see your real estate.
A shift in property consciousness.
A Realtor must care about where you’ve been to better help facilitate where you’re going. Life events, the good and the bad, bring about fear, uncertainty, and overwhelming thoughts.
After my recent years’ work, in addition to real estate, writing for mental and behavioral health businesses, I realized how our personal history helps shape the way we see ourselves and how we react to what happens around us. This is the crux of what can keep a deal together or tear it apart. The numbers for buyers and sellers have to make sense. But we cannot ignore the emotional rescue in each transaction. Often times, it’s the glue.
I studied and obtained my CTSS, the Certified Trauma Support Specialist designation, to bring a higher level of care to the real estate clients I serve. This helps minimize stress, ease discomfort throughout the process, and provides more insights into identifying the right property characteristics for you. This is where it gets fun!
I’m looking for a one-on-one real estate relationship.
The Intuit Group is a boutique, specialty real estate shop. Where creativity and sales go hand-in-hand. Where our real estate relationship is simple, private, and honest. No large teams. No run around. Real, real estate.
A La Carte Services include:
Property search/purchase consultation (one time fee*)
Property listing consultation (one time fee*)
First-time investor consultation (one time fee*)
Specialty consultations (one time fee*)
Choosing property for those with PTSD
Choosing property for those with CTSD
Full service listing representation (commission-based)
Full service buyer representation (commission-based)
From first-time buyers, to out-of-state investors and seasoned homeowners, I am proud to call my real estate network a community of friends.
I look forward to our first of many chats.
*Client can elect to apply consultation fee towards subsequent listing broker agreement or buyer broker agreement with The Intuit Group of The Virtual Realty Group.